Nowadays, digitalization has become the most significant force that reshapes the world. Automation, technology, and AI are slowly changing the way we learn, communicate, and interact across every sector. Technologies and digital tools are today forming the foundation of our daily lives. From healthcare and finance to education, engineering, and entertainment sectors. Most companies are testing and thinking of adopting automation as well to fulfill their needs, and companies that follow the old ways are left behind and start to collapse. The digital revolution is real and with all its benefits it also brings challenges such as the risks of cyber attacks, ethical questions about privacy, and the need for lifelong learning.
In this blog, you will delve into my journey and experience with digitalisation in my work and how I succeeded in getting a job during a time of the pandemic thanks to digitalization. We will also examine the risks of an open digital society while considering the General Data Protection Regulation (GDPR).
My experiences with digitalisation in my field
Workplaces are reshaped and transformed by integrating networks, new structures, and advanced technical tools. Networks are simplifying the exchange of information and resources for individuals, departments, and organizations. Thanks to the digitalization that created cloud-based services and the internet, which allows seamless collaboration globally. Learning is no longer limited to books and papers like before, but many tools are now used in our workplaces, like Slack, Microsoft Teams, and Zoom, facilitating real-time communication and promoting efficient project management.
In the field of telecommunication, structures are frameworks used by organizations in an innovative way to move from traditional hierarchies at work to other models, such as hybrid and remote work models, agile and flat structures, and cross-functional teams. They are considered innovative structures that reduce bureaucracy, support employees’ autonomy, and encourage a culture of innovation. Technical tools are becoming more familiar and help to streamline operations and improve productivity. They include a range of digital technologies that free up time for employees to focus on other creative tasks. These tools include project management software, artificial intelligence (AI) and machine learning, automation and robotics, and other different ones.
I work in a company that needs to be a pioneer and stay aligned with fast development and rapid change. The reason why every day, we learn more about digitalisation and include it in every small detail at work in order to improve efficiency and reduce any errors that might be caused by a human.
Future ideas: How digitalisation will change life and work
In the near future, it is clear that digitalisation will totally transform the way we live and work. Artificial intelligence tools, automation, and machine learning are becoming every day more sophisticated and accessible. In many industries, people are replaced with robots that can handle repetitive tasks while humans can focus more on creativity, decision-making, and interpersonal communication.
The Internet of Things (IoT) is also becoming integrated into our everyday lives, in both professional and personal contexts. Smart devices can simplify daily routines by monitoring lighting, energy use, and air quality, by adjusting conditions automatically. In the professional context, IoT devices can collect vast amounts of data in order to improve efficiency and enhance employee well-being.
While the near future looks promising and brings exciting opportunities, these benefits also come with serious challenges that we need to be ready to face. Employees need to update their skills constantly to remain relevant. Some job categories might disappear or be replaced by machines, and new ones will emerge. Here comes the role of society in ensuring equal access to education and training so that everyone can benefit from digitalisation and not create inequalities.
Risks of an open digital society and GDPR
An open digital society means open opportunities for innovation, collaboration, and communication across borders. However, it also means serious risks when it comes to privacy. When interacting online, we always leave our digital traces that can easily be collected and analysed, and sometimes misused. We are all aware that social media gathers extensive personal data that can always be shared or hacked by a third party.
Cybersecurity threats are other challenges that all organisations can face if they are not digitally protected or trained on phishing emails, ransomware, and identity theft. It is very important for organisations to invest in a secure system and training for their employees.
This is where regulations such as the General Data Protection Regulation (GDPR) play a key role. The GDPR was introduced by the European Union in 2016 and enforced in 2018. It aims to give individuals greater control over their personal information and have the right to know what kind of data is being collected about them, how it is saved, and for how long. It also requires organisations to be transparent about how data is collected, stored, and used, and it introduces penalties for violations. This is mainly visible in cookie consent banners and clear privacy notices. Sometimes it can be repetitive to ensure that we are aware of how the information is used and tracked.
In the context of study or work, I have noticed that GDPR has forced organizations to handle data more carefully and which makes the security stronger and easier to report in case breaches occur. The positive sides are greater transparency, protection of personal rights, and accountability. The negative effects include more costs for organisations and consent fatigue for individuals who often accept terms without reading them. GDPR just helps create a safe balance between privacy and innovation in a fast-evolving world.
An open digital society means open opportunities for innovation, collaboration, and communication across borders. However, it also means serious risks when it comes to privacy. When interacting online, we always leave our digital traces that can easily be collected and analysed, and sometimes misused. We are all aware that social media gathers extensive personal data that can always be shared or hacked by a third party.
Cybersecurity threats are other challenges that all organisations can face if they are not digitally protected or trained on phishing emails, ransomware, and identity theft. It is very important for organisations to invest in a secure system and training for their employees.
This is where regulations such as the General Data Protection Regulation (GDPR) play a key role. The GDPR was introduced by the European Union in 2016 and enforced in 2018. It aims to give individuals greater control over their personal information and have the right to know what kind of data is being collected about them, how it is saved, and for how long. It also requires organisations to be transparent about how data is collected, stored, and used, and it introduces penalties for violations. This is mainly visible in cookie consent banners and clear privacy notices. Sometimes it can be repetitive to ensure that we are aware of how the information is used and tracked.
In the context of study or work, I have noticed that GDPR has forced organizations to handle data more carefully and which makes the security stronger and easier to report in case breaches occur. The positive sides are greater transparency, protection of personal rights, and accountability. The negative effects include more costs for organisations and consent fatigue for individuals who often accept terms without reading them. GDPR just helps create a safe balance between privacy and innovation in a fast-evolving world.
ChatGPT experience
Nowadays, everyone knows ChatGPT and uses it to ask different questions, to read blood tests, to give innovative ideas, to create a meal program for people on a diet, and sometimes to analyze some symptoms that appear on our bodies. I used ChatGPT to ask a few questions that are related to my job post. As a sales and marketing specialist in an IT company, I need to always bring new ideas and know about all the new technologies that are used lately. I asked ChatGPT these few questions: (My role requires a deep knowledge of company technologies and being innovative and creative.)
- What is the best way to explain the importance of data protection to a non-technical audience?
- How to make a cybersecurity campaign more engaging and interesting for decision-makers?
- Can you suggest some innovative marketing campaign ideas for an IT company that provides technology services, cybersecurity services, and solutions like Nextcloud, for example?
ChatGPT’s response was fascinating; it provided very interesting ideas and recommended using very simple analogies instead of technical jargon to explain the importance of data protection to a non-technical audience. Its recommendation is to use visuals and simple pictures, for example, comparing data protection to wearing a seatbelt or locking doors, an action that is done every day and is very important for our safety. For the second question, ChatGPT highlighted that decision makers care about business outcomes rather than technical features. The reason why it is suggested to frame cybersecurity campaign as a business enabler and not purely a technical investment. Also, it suggested that storytelling through real-world case studies is the best way to get the audience engaged. The answer to the third question suggested running educational campaigns like blog series, webinars, and short videos that explain the risks we are facing every day and show solutions that can solve them.
Personally, I think that AI is a supportive partner rather than a replacement. ChatGPT can brainstorm and help organize ideas and campaign themes, but the final content still needs human expertise, creativity, and industry knowledge. For me, I see that it is inspiring and speeds the brainstorming process; all these can be refined into professional marketing strategies.
Self-evaluation
Working on this topic had deepened my understanding of the opportunities and risks of digitalisation. My job depends on different digital tools, and it is necessary to use them all in order to evolve. Digitalisation helps you to see how technology simplifies many tasks and demands continuous learning.
GDPR helped me to know the importance of legal frameworks that protect us in an open digital society. Now, I see consent forms and data protection measures as a sign of a more transparent and responsible digital culture.
Experimenting with ChatGPT was a nice experience; it showed how AI can provide many innovative ideas, but still, if you change the question form or if you ask ChatGPT to give you different ideas or you guide it in a different way, it will provide you with different ideas depending on the direction you want. At the same time, we need to remember that human judgment and expertise remain essential for turning ideas into professional strategies and from generic ideas to targeted ones.
Digitalisation is an unstoppable force that shapes every aspect of our society. Moving forward, I want to strengthen my knowledge more in digital marketing strategies that make use of AI responsibly. Also, I would like to learn more about cybersecurity knowledge and data ethics, to help me succeed more in my industry.
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