Utilization of Social Media in My Daily Work as a Product Manager
As a product owner and product manager working in a fintech software company, my role revolves around understanding customer needs, translating them into product features, and ensuring smooth cross-functional collaboration to bring those features to life. I’m involved in backlog prioritization, product roadmap planning, sprint reviews, and aligning stakeholder expectations. In a dynamic environment like fintech, where regulations, user expectations, and technologies evolve rapidly, digital tools and communication platforms are not just useful, they’re essential.
In my daily work, I use several digital and social media tools to organize work, communicate, and collaborate effectively. Some of the core platforms include:
Jira: for backlog management, sprint planning, and task tracking.
Confluence: for documentation and collaboration.
Slack: for real-time communication across teams.
Google Meets: for video meetings and internal collaboration.
ChatGPT: as a writing assistant and ideation partner.
These tools help me stay organized, keep communication flowing, and deliver customer-centric product solutions in a structured, iterative way. However, as digital tools evolve, I see opportunities to expand the toolset by utilizing platforms traditionally associated with social media or content sharing.
Below, I explore five new tools from the list that I haven’t yet fully integrated into my professional routine, and evaluate how they could be leveraged in my role. I’ll reflect on the potential pros and cons, and what makes digital tools truly effective in a product management context.
Tools I Could Start Using More Effectively
- Miro
Miro is ideal for mapping user journeys, visualizing product roadmaps, and facilitating remote workshops. It makes abstract planning tangible but can be overwhelming for beginners.
+ Great for visualizing ideas and co-creating remotely
– Requires some onboarding - YouTube
YouTube could be used to create internal explainers, product demos, or onboarding videos. It supports asynchronous communication but producing content takes time.
+ Flexible and engaging for both internal and external use
– Requires effort and care with confidentiality - Doodle
Doodle can simplify scheduling across busy calendars, especially with external users or cross-functional teams.
+ Quick and transparent coordination tool
– Limited features without a paid plan - Pinterest
Could be surprisingly useful for collecting UX ideas, visual trends, and moodboards for design discussions.
+ Boosts creativity and design thinking
– Can become a distraction without clear focus - LinkedIn
Currently underused in my work, LinkedIn offers potential for sharing insights, building a professional brand, and following product trends.
+ Strengthens credibility and visibility in the industry
– Requires regular effort to be effective
What Makes a Digital Tool Successful?
In my view, good digital tools have three key qualities:
Easy to start using – They are simple and don’t need a lot of training.
Work well with other tools – They connect with systems we already use, like Slack or Jira.
Useful in the long run – They help us save time, communicate better, or make smarter decisions.
The best tools don’t just offer more features, but make everyday work smoother and easier.
Self-Evaluation
This assignment made me think about digital tools I don’t use much yet. I already use some tools well, but I now see that LinkedIn, Pinterest, and YouTube could also be helpful, especially for sharing ideas, finding inspiration, or building a professional image.
The most important thing I learned is that many social media platforms can be useful for product work if I use them with a clear purpose. In the future, I want to try more tools like videos and visual boards and think more about how I show up online: not just as a user, but also as someone who shares knowledge.