Hi everyone! I’m Kati Lappalainen, a passionate digital solutions professional currently pursuing my Master’s degree in Digital Solutions at LAB University of Applied Sciences. For the past 14 years, I have been building my career in Copenhagen, Denmark, specializing in marketing, sales, and market research. Over the years, I have honed my expertise in understanding consumer behavior, trends, and insights, with a particular focus on data-driven decision-making.
For the last six years, I have served as the Digital Insights Manager at a leading marketing research company, where I primarily work with Finnish clients, while also taking responsibility for other Nordic markets. I thrive on transforming complex data into actionable insights, helping businesses and organizations make informed, fact-based decisions that lead to smarter strategies and more successful outcomes. My passion lies in digitalization, data analysis, and empowering people to make better decisions through the power of information.
In both my studies and professional life, I am driven by a curiosity for digital transformation and a dedication to supporting others in navigating the increasingly data-centric world.