WORK EXPERIENCE
EduSavo Oy CEO
16.8.2021 – present
Responsible for sales of non-degree courses (e.g., recruitment training, specialized skills training, targeted training), company marketing and development, establishing and maintaining client relationships. We assist clients in streamlining their organizational operations through the Edu4Pro product line.
Fennia
1.1.2011 – 22.7.2021 Sales Director
Managed entrepreneur services team for Järvi-Suomi district region (Northern and Southern Savonia, Northern and Southern Karelia and Central Finland) including sales coaching. The team comprised key account managers for new sales, business advisors, and sales assistants. Liaison with five different regional branches of Suomen Yrittäjät. Team size was approximately 25 individuals.
Fennia
1.9.2004 – 31.12.2010 Sales Manager
Managed the Eastern region (Northern Savonia and North Karelia) for personal customer channel, as well as local claims team management. Built the insurance agent channel in the Eastern region and managed that channel. Sales coaching for personal customer and insurance agent channels. Team size was approximately 20 individuals.
Fennia
10.3.2003 – 31.8.2004 Customer Manager
Acquisition of new customers in Ylä-Savo, management of own customer case and additional sales
If vahinkovakuutusyhtiö Oy
5.12.2001 – 31.12.2002 Customer Contact Person
Acquisition of new customers in Ylä-Savo, management of own customer case and additional sales, customer service at the local office
EDUCATION
Iisalmi Upper Secondary School, Graduate, June 1994
Pohjois-Savo Vocational Institution, Vocational Qualification in Business, June 1997
Markkinointi-instituutti, Specialist Qualification on Management, August 2012
Savonia University on Applied Sciences, BBA, August 2025
LANGUAGE SKILLS
Finnish native language
English good
Swedish good
Russian basics
DIGITAL SKILLS
Office 365 programs excellent
COMMUNICATION SKILLS
I´m an experienced team leader with skills to give a speech to a large group or have a one-on-one conversation about any matter related to the employment relationship.
MANAGEMENT SKILLS
25 years of experience in sales, sales management and coaching, both in consumer sales and B2B. Past these years I have developed a passion for coaching leadership, particularly in training teams through different sales process.
PERSONAL INFORMATION
I was involved in competitive skiing and running until the age of 18, and even after that, sports have always been close to my heart. I continue to jog almost daily. A goal-oriented lifestyle has stuck with me since my athletic years.
I am a mother of three adult children (born 1997, 1999 and 2001) and two younger ones (born 2020 and 2022). Following Veeti’s birth in 2020, I felt drawn back to work in my hometown, transitioning from a long career in the insurance industry to a completely new challenge in education.