I am an entrepreneur at Leviday Oy, and we produce accommodation services. In addition, I work as the executive director of Iisalmen Uimarit. I use a lot of Microsoft Office applications in my work, such as Outlook for sending emails and calendar meetings, Teams for meetings, and Word, PowerPoint, One Drive, and Excel. I use Firefox as my internet browser. I search for information on Google and Google Scholar. Whats App is an essential means of communication in everyday life.
The most important travel tools I use are Booking.com and Visit Levi booking calendars and sales platforms, as well as DataHub, a Finnish tourism industry database. Tools related to sustainable and sustainable tourism are Green Key and Visit Finland, which has electronic sustainable tourism development platforms. In the work of the sports club, I use the SuomiSport platform, a tool for developing the club’s operations and the membership management program.
Five social media tools
LinkedIn is a networking tool owned by Microsoft, allowing people to expand their network and receive job offers or employees. Users can upload information about themselves to the service and receive recommendations from others. LinkedIn is intended for finding and maintaining professional contacts.
I don’t have a LinkedIn profile. The existing social media tools seem exhausting. This tool could benefit me in networking, and I will consider it.
YouTube
Youtube is a video service owned by Google. Users can upload videos to the site and watch and comment on other people’s videos. In marketing a company, video advertising is cost-effective. Video advertising can increase awareness and brand value, as well as sales.
Our company has a YouTube account, but we have not started using it because I found it difficult to edit videos. I don’t want our company’s YouTube channel to have low-quality video material. YouTube could work in the company’s marketing, and the positive side is its cost efficiency.
TikTok
TikTok is a social media application owned by the Chinese company Bytedance, intended to share short videos. TikTok is especially popular with young people and young adults. Companies can use the application to present, for example, their workplace, personnel, or product manufacturing. The TikTok application could also work in the marketing of a company in the accommodation industry in the same way as YouTube.
Todoist
Todoist is a task management tool where the user can see at a glance what tasks are known for the day. The application works as an individual’s time management tool and facilitates the work of teams. Team members can assign tasks to each other and see from their own devices when those tasks have been marked as completed. This application has exciting features that could facilitate personal time management and corporate task management. I will consider it!
Evernote
Evernote is a note-taking application maintained by Evernote Corporation. With Evernote, you can create text, images, and voice notes. In addition, it can be used to take clips from website links and images. This app has many good features, and I got interested in this. This could be used as a personal note-taking app or to help remember work matters.
Prerequisites for successful use of social media
A company must have a social media strategy to communicate effectively with its target group. The company should choose the best social media channels and communicate with them often enough. The release calendar is a good tool for planning updates. The content of the updates must be carefully thought out and the text fluent. Creating value for followers is essential, not just promoting your own company.
The pros and cons of social media
The good thing about social media is that companies can increase their visibility on social media and communicate with customers there easily and quickly. With the help of social media, it is easier for the company to network, to be more accessible, and to get new communication channels and more visibility. With the help of social media, the company’s information and feedback collection becomes more accessible, and it gets cost-effective communication tools. Using social media, a company can also monitor competitors.
The downside of social media is that maintaining and growing social media platforms require much time and experience, so the content is of high quality. For this reason, the company should carefully choose suitable and cost-effective functions. Social media platforms act as information security threats for the company, which is why it is necessary to invest in information security. Negative messages received by the company are an unpleasant thing to be prepared for. The company must know how to respond to customers’ negative comments in a matter of fact and friendly manner.
Self-assessment
It was interesting to list my own electronic tools that I use at work. It was also interesting to get to know new social media platforms. I don’t use social media very much. Sometimes I feel guilty because I wouldn’t be able to follow it so actively. I rarely post on my own social media. Social media takes a lot of time unnoticed! I wonder how some people have so much time and interest in social media. For work, I update social media. I have noticed how effective social media is in marketing. I would like to learn more skills to make quality updates.
