DIGI SOCIETY
Digitalization from my point of view
I was born in 1980’s and in my time, digitalization has taken a huge leap. It’s funny to see old movies from the 80’s and 90’s where future is predicted. In Back to the future II film showed future in the year 2015 with flying cars and boards. Well, it seems that movie makers were too optimistic, and we are not there yet. Although lots of things have changed and it’s always interesting to imagine what kind of future we will have.
I my childhood we only had landline phone. I remembered all needed phone numbers or looked those from phone book. I had my first mobile phone when I was 16-year-old. With that phone I could only call and send text messages. My own children had their own mobile phones when they started school. Modern children won’t call or even answer to mom’s phone calls. They send messages via WhatsApp or Snapchat, mostly photos or emoji’s, not much written text. For them phones are for fun and entertainment. So far, the phone development is done mostly based on user’s needs. It will be interesting to see what kind of ”phones” we will have in the future.
Schools have also taken a digital leap. In elementary schools smart devices are used to support learning. Children look for information, play educational games, take photos etc. Smart devices were a huge help in spring 2020 when all Finland was assigned to remote school. My first touch in computers was in elementary school when I learned to use mouse with Paint- drawing program. In my later studies first time I really needed a computer was in university of applied sciences. Courses were found from virtual environment and school assignments had to be returned there. In my current master’s studies virtual learning environment has developed a lot since my last studies. Studying is made easy, interactive and flexible.
I work at marketing department in an industrial company. I have worked in my current role for seven years. During that time, I have learned how important digitalization is for businesses. Customer’s needs change and companies must change with them. With help of digitalization business can be renewed. Customers can be found all over the world and new services can be built to support the old one. Data has extremely important role and thanks to digitalization it’s easier every day to gather it. In the past marketing decisions were done based on feeling or experience. Nowadays marketing actions can be measured and almost all decisions can be done based on data. This means more efficient actions and opportunity for quick changes and testing.
My future challenges in digitalization will be marketing automation and digital customer journey. With marketing automation it would be possible to automate marketing actions such as sending e-mails and free time from manual work. Digital customer journey is a big project containing company’s all digital systems for the customer. Idea is to make buying easy as possible. Project was started a year ago and it is still at the beginning. It will be interesting to see what kind of solutions we can create for our customers.
GDPR
GDPR (general data protection regulation) came in to force in May 2018. This means that people have more control over their personal data and businesses have a level playing field. Rapid technological developments in the last two decades have brought new challenges for the protection of personal data. The scale of data sharing and collection has grown exponentially, sometimes taking place on a global level, and individuals are increasingly making personal information publicly available.
Read more: https://www.consilium.europa.eu/en/policies/data-protection-reform/
In marketing we must be very accurate in GDPR related issues. We must have customer’s consent when collecting personal data, we must know what information we can collect and we must give customer an easy access to correct or delete their data. I think it is very important that we respect people’s privacy. GDPR has also forced us to be creative and to produce better content. This is not a bad thing either.
Self-evaluation
This is my first blog and I enjoyed writing it. I use English daily at work but I never write this kind of texts, usually just short emails. It’s great to practice fluent English writing.
Related videos were very interesting to watch. After seeing James Lyne’s presentation about cybercrime, I started thinking my own behavior online. I should be more careful in the future, especially with passwords. Some of the videos were relatively old and it would be nice to hear how Pranav Mistry’s SixthSense technology has developed from year 2009. It seems that with future technology everything is possible. To make it happen we might need to combine human brain and AI.
2.2.2022 at 14:49
Hey Laura! Your history with digitalisation is very similar to mine, it’s fun to think back and recognise how much technology has changed over our lifetime so far.
It sounds like even in your 7 years of working at Ponsse there have been many advances in how to use data and technology. It is interesting that the advances are reflecting customer needs. Do you do more work towards accommodating customer needs or to educate and market new technology to your customers?
By the way, your English writing skills are amazing! Your text was interesting and easy to read. This is coming from a native English speaker, well done!
2.2.2022 at 16:27
Hi Annina!
At the moment my job is to develop our services based on customer’s needs. Idea is to make everything as easy and simple as possible for them. Could be that in the future we can also educate and market new services. In this case these services should create real value for the customer.
Many thanks for you feedback about my writing. I thought that it’s not my strong side and it’s nice to hear that my text was readable.
31.8.2022 at 20:40
Hi Laura, your description of digitalization in your childhood not varies from my childhood memories. Nowadays smart devices like tablets extend even the children in the kindergarden for educational purposes. Now you are able to get hold of your children and track where they are when in our childhood wasn’t possible. With smart homes you are able to know when they have entered in to the house from school so the world looks a lot different now but still no flying cars.
20.2.2022 at 17:00
Hi Laura!
I was also born in the 1980s and was really nostalgic to read your writing. Do you still remember these old landline numbers? I remember a few. All that is stored in the human mind. I agree with Annina, your text was really easy to read.
18.3.2022 at 11:32
Hello Heini,
Yes, I do still remember some old landline phone numbers, but not the the new mobile numbers. It would be nice to fill that space in brains with some useful information 😀
24.2.2022 at 18:31
Hello, Laura!
It was very interesting to read your thoughts about digi society. I’m ten years older than you, and I really remember the time of landline phones. I was about 26 years old when I and my husband bought our first mobile phone together. Nowadays no one shares a mobile phone with a family member!
Your blog is very clear and visually pleasant. The photo of an old decent landline is so nice!
10.3.2022 at 11:37
Hi Laura,
It was interesting to read your writing. I myself also lived through my childhood in the 80´s, so the development of digitalisation has been really significant.
Katja
10.5.2022 at 12:26
On James Lyne’s presentation you paid attention to exactly the same thing as I did about cybercrime; I myself too should be more careful with passwords.
11.5.2022 at 18:55
Hey Laura!
Your site was very visually nice and it was also nice to read your thoughts on the digital society. I well remember a time when a landline was in my home and there was no data on cell phones. I myself bought my first mobile phone in 1995. It has been around for so long. Today’s cell phones are small computers that may be used more for functions other than making calls.
The pictures were great!
11.5.2022 at 19:04
Your site was very visually nice, and it was also nice to read your thoughts on the digital society. I well remember a time when a landline was in my home and there was no data on cell phones. I bought my first mobile phone in 1995. It has been around for so long. Today’s cell phones are small computers that may be used more for functions other than making calls.
The pictures were great!
12.5.2022 at 20:10
Hey Laura!
Your site was very visually nice, and it was also nice to read your thoughts on the digital society. I well remember a time when a landline was in my home and there was no data on cell phones. I bought my first mobile phone in 1995. It has been around for so long. Today’s cell phones are small computers that may be used more for functions other than making calls.
The pictures were great!
4.10.2022 at 01:28
Hi Laura,
I really enjoyed reading your experiences and point of view. I was also born in the 80s and so I can relate with what you described above. I agree with you that it will be interesting to hear how Pranav Mistry’s SixthSense technology has developed from year 2009! I also agree with Annina Pajala that your english is great and nice to read 🙂
Kon