MY EXPERIENCES
I am millennial so I have grown in the middle of the digitalization. I remember old tube tvs, vhs-tapes, cassettes (and pens, IYKYK), how we used to pay to get ringtones we wanted, how we expected world to end in millennia and so on. What it comes to business, in my field, sales, pretty much everything has changed. Or at least should have been changed.
DIGITALIZATION IN SALES
Digitalization has profoundly transformed the landscape of sales. Digitalization has shifted sales from traditional, face-to-face interactions to a more dynamic and technology-driven environment, offering new opportunities for businesses to connect with customers and optimize their sales processes.
For Example online presence and e-commerce. Digitalisation has enabled businesses to reach a global audience. Companies can now sell products and services worldwide trough online platforms. You can utilise social media and e-mail marketing for customer interactions and engagement.
You have data-driven sales strategies and sales automations. Selling is more virtual (atleast in B2B world) so you have virtual meeting and you have digital contracts and e-signatures. AI and Machine learning enables the personalisation of sales experiences. Customer data is analyzed to provide personalised product recommendations and targeted marketing messages.
GDPR
GDPR Data protection reforms, such as the General Data Protection Regulation (GDPR) has a significant impact on sales activities, particularly in terms of how businesses collect, process, and manage personal data. In sales we must consider how we gather data and how the data is used. Most common things we need to Handle is; lawful basis for processing the data, transparency and information towards customers, international data transfer and vendor management.
CHAT GPT
I think chat gpt is very useful to find condensed information just about anything. Because there is also high variety or a lot of fake news in internet I would be rather skeptic about the information being a fact. But if one wants to have some bout overall general basic considering something I think that is a valid option for seeking information. In sales it could be used as getting knowledge ex for foreign sectors of business or how something is impacting on things like “how the development of artificial intelligence affects culture”.
SELF-EVALUATION
It is absolutely incomprehensible how fast everything changes in technology wise. It affects everything, how we learn in schools, how we do business, and how we interact with other. It gives us a lot of opportunities but we have to keep in mind the negative side of it. I think most of the people doesn’t even realise just how much data and personal information everything gathers about us.
Orientation videos made me think more about the rapid change and how much innovation there is still hidden in the rapidly changing digital age. We need to be aware of what we give from ourselves to the world and how we are going to adapt to change that is inevitable.
BLOGS I COMMENTED
It was fascination to read your text, because there are so many things we have common. And you have very good points in your texts, for example that we don’t even realize how much data is out there about us. And there are always those people with not so good intensions.